Collaboration: American University's 2019 Design Show

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Collaboration: American University’s 2019 Design Show

Design is a collaborative process, and American University’s Graphic Design program is exemplary of the collaborative aspects of design. Whether it is getting feedback from peers in critique, input from professors, or turning to your roommate and asking “which one looks better?”, collaboration is integral to design.

While this team environment is so beneficial to the outcome of design projects, it isn’t often celebrated. This Design Show concept calls attention to the collaborative aspects of the design process, highlighting that the work of one is often done by many.

Below are excerpts from my concept proposal, which was presented to students and chosen for American University’s 2019 Design Show, and the implementation of the exhibition branding.

Photography

To visualize the concept of collaboration, the imagery will consist of objects intended for one person being depicted as design tools that can be used by many. The images will be photographed and then transformed into surreal scenes through photo manipulation.

Language

Language, when paired with photography, will be a major tool in pushing the concept forward. Phrases should evoke collaboration and teamwork, and should be subtle on their own but clear when shown with the images.

Color

Inspired by colors in the Katzen Arts Center, the palette relates back to where the collaborative process takes place. This limited and bold color trio (plus black and white) is instantly recognizable from afar and should be used in all deliverables.

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Iconography/Typography

In addition to color, typography and other visual signifiers will be used for consistency. The multi-person glasses and giant pencil can serve as motifs throughout the show branding, even separate from the photographs.

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Interaction

The final step in creating a truly collaborative Design Show is to involve visitor interaction whenever possible. This can be through invitations that have elements of participation and opportunities for photos throughout the show and in Katzen. Non-visual elements can also be interactive, such as a collaborative playlist played at the opening reception with songs chosen by attendees.